Affiliate marketing programs has never ever been as popular before as it is today.  Why?  There can be a variety of reasons.  The most likely reason, nevertheless, could be that the advantages of affiliate marketing have become clearer to a great deal of individuals now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the opportunity to promote their products at a lower cost.

The affiliates, on the other hand, sees affiliate marketing as a simple way of making profits online by doing exactly what they like most, and that is by developing websites.

Just as the popularity of affiliate marketing has moved into higher heights, so has individuals’s outlook about it altered. Not is affiliate marketing thought about today as an alternative method for the merchant to market his items, or  as a source of extra earnings for the affiliates. For affiliates and merchants alike, affiliate marketing is now thought about as a main source of profits and revenues.

So the question now  is exactly what type of affiliate marketing will work best for you? Are all affiliate marketing programs the very same? Are the benefits the exact same? Or are there affiliate marketing programs that work much better than the others?There are in fact various types or classes of affiliate marketing, and the variety of types will  depend upon how one will classify them.

The most standard affiliate marketing programs, however, falls under two classifications: pay-per-click (Pay Per Click), and pay-per-performance(PPP ).

• Pay Per Click(PPC)PPC is the most popular kind of affiliate marketing for affiliates with little websites, and most likely the simplest way for them to earn money.

In this affiliate marketing type, the merchant pays his affiliatewhenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text advertisements. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, normal fees for Pay Per Click affiliate programs are little, normally not surpassing a dollar for each click.

• Pay Per Efficiency (PPP)PPP affiliate marketing is the most popular among merchant and is likewise the most profitable type  for the affiliates. In this kind of affiliate program, the merchant only pays the affiliate whenever his recommendation translates into an action– that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead.

This indicates a lot of savings for the merchant.  On the other hand, it ends up being the most financially rewarding type for the dedicated affiliate, for commissions in PPP affiliate marketing typically can be found in the variety of 15% to 20%of the actual item sales.

Pay-per-performance affiliate marketing can be further categorized into 2 popular types:

pay-per-sales(PPS) and pay-per-lead (PPL). o< span class=”Apple-tab-span” style =”white-space: pre “>

Pay Per Sale(PPS) In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a specific cost whenever the visitor he has referred to the merchant’s site actually purchases something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would decide to pay a fixed cost

.However no matter what the basis of the cost is, it is usually higher than the charge paid to affiliates in a pay-per-click affiliate program.

o< span class=”Apple-tab-span”style=” white-space: pre;”> Pay Per Lead (PPL )The pay-per-lead type  of affiliate marketing is a small variation of the PPS type and is frequently utilized by insurance  and financing companies and other companies who count on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills an application or any similar kind related to business of the company. Payment for this kind of affiliate marketing is based upon a repaired charge whose rates approximate that of the fixed charge in the PPS type.Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist.

If the category is based upon the depth of the affiliate network, it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is likewise another type of affiliate marketing that pays the affiliate each time the client he has actually referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and  Multi-Tier Affiliate Marketing These types of affiliate marketing are based on the various levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are just paid based upon the direct sales or traffic he has referred to the merchant.