Affiliate marketing programs has actually never been as popular before as it is today.  Why?  There can be a number of factors.  The most likely reason, however, could be the fact that the advantages of affiliate marketing have become clearer to a lot of individuals now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the opportunity to market their items at a lower expense.

The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, which is by producing websites.

Just as the appeal of affiliate marketing has moved into greater heights, so has individuals’s outlook about it altered. Not is affiliate marketing considered today as an alternative technique for the merchant to market his items, or  as a source of extra income for the affiliates. For affiliates and merchants alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now  is what kind of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the exact same? Or are there affiliate marketing programs that work better than the others?There are in fact different types or classes of affiliate marketing, and the variety of types will  depend upon how one will classify them.

The most standard affiliate marketing programs, however, falls under two classifications: pay-per-click (Pay Per Click), and pay-per-performance(PPP ).

• Pay Per Click(PPC)PPC is the most popular type of affiliate marketing for affiliates with little websites, and most likely the simplest method for them to make money.

In this affiliate marketing type, the merchant pays his affiliatewhenever a visitor is described his website, that is whenever somebody clicks through the merchant’s banner or text advertisements. The affiliate makes money a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. Normal charges for Pay Per Click affiliate programs are little, normally not surpassing a dollar for every click.

• Pay Per Performance (PPP)PPP affiliate marketing is the most popular among merchant and is also the most lucrative type  for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his recommendation translates into an action– that is whenever the visitor he has actually referred actually buys something from the merchant’s site or when the visitor ends up being a lead.

This indicates a lot of cost savings for the merchant.  On the other hand, it becomes the most lucrative type for the devoted affiliate, for commissions in PPP affiliate marketing generally comes in the variety of 15% to 20%of the real product sales.

Pay-per-performance affiliate marketing can be further categorized into 2 popular types:

pay-per-sales(PPS) and pay-per-lead (PPL). o< period class=”Apple-tab-span” design =”white-space: pre “>

Pay Per Sale(PPS) In a pay-per-sale kind of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has actually referred to the merchant’s site in fact purchases something from the merchant’s website. Affiliates are often paid on commission basis, although other merchants would choose to pay a repaired fee

.No matter exactly what the basis of the cost is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.o< span class=”Apple-tab-span”style=” white-space: pre;”> Pay Per Lead (PPL )The pay-per-lead type  of affiliate marketing is a minor variation of the PPS type and is often utilized by insurance coverage  and financing business and other companies who depend on leads for their business to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s website fills up an application or any similar form associated to business of the company. Settlement for this type of affiliate marketing is based on a fixed charge whose rates approximate that of the repaired cost in the PPS type.Aside from these three particular kinds of affiliate marketing, a great deal of other affiliate marketing types exist.

If the classification is based upon the depth of the affiliate network, it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is likewise another type of affiliate marketing that pays the affiliate each time the client he has actually referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and  Multi-Tier Affiliate Marketing These types of affiliate marketing are based upon the different levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has actually referred to the merchant.