Affiliate marketing programs has never been as popular prior to as it is today.  Why?  There can be a variety of reasons.  The most possible reason, however, could be the truth that the benefits of affiliate marketing have actually ended up being clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see plainly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to market their products at a lower cost.

The affiliates, on the other hand, sees affiliate marketing as an easy method of making earnings online by doing what they like most, and that is by creating websites.

Just as the appeal of affiliate marketing has shifted into higher heights, so has the people’s outlook about it altered. No longer is affiliate marketing thought about today as an alternative method for the merchant to promote his items, or  as a source of extra income for the affiliates. For affiliates and merchants alike, affiliate marketing is now thought about as a primary source of revenues and revenues.

So the question now  is what kind of affiliate marketing will work best for you? Are all affiliate marketing programs the very same? Are the benefits the same? Or exist affiliate marketing programs that work better than the others?There are in fact various types or classes of affiliate marketing, and the number of types will  depend on how one will classify them.

The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (Pay Per Click), and pay-per-performance(PPP ).

• Ppc(Pay Per Click)PPC is the most popular type of affiliate marketing for affiliates with small sites, and probably the most convenient method for them to earn loan.

In this affiliate marketing type, the merchant pays his affiliatewhenever a visitor is described his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate earns money a specific amount even if the visitor he referred does not acquire anything from the merchant’s site. However, common fees for PPC affiliate programs are little, generally not surpassing a dollar for each click.

• Pay Per Performance (PPP)PPP affiliate marketing is the most popular among merchant and is likewise the most financially rewarding type  for the affiliates. In this kind of affiliate program, the merchant only pays the affiliate whenever his referral equates into an action– that is whenever the visitor he has referred really purchases something from the merchant’s website or when the visitor becomes a lead.

This implies a lot of savings for the merchant.  On the other hand, it ends up being the most financially rewarding type for the devoted affiliate, for commissions in PPP affiliate marketing generally is available in the variety of 15% to 20%of the actual item sales.

Pay-per-performance affiliate marketing can be further categorized into two popular types:

pay-per-sales(PPS) and pay-per-lead (PPL). o< period class=”Apple-tab-span” style =”white-space: pre “>

Pay Per Sale(PPS) In a pay-per-sale kind of affiliate marketing, the merchants pay the affiliate a specific charge whenever the visitor he has actually referred to the merchant’s site in fact purchases something from the merchant’s website. Affiliates are typically paid on commission basis, although other merchants would opt to pay a repaired cost

.But no matter exactly what the basis of the charge is, it is usually greater than the fee paid to affiliates in a pay-per-click affiliate program.

o< period class=”Apple-tab-span”style=” white-space: pre;”> Pay Per Lead (PPL )The pay-per-lead type  of affiliate marketing is a slight variation of the PPS type and is frequently used by insurance coverage  and financing business and other companies who count on leads for their business to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s website fills an application or any comparable type related to business of the company. Compensation for this kind of affiliate marketing is based on a fixed cost whose rates approximate that of the fixed charge in the PPS type.Aside from these three particular kinds of affiliate marketing, a lot of other affiliate marketing types exist.

If the classification is based upon the depth of the affiliate network, it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and  Multi-Tier Affiliate Marketing These kinds of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are just paid based upon the direct sales or traffic he has described the merchant.