Affiliate marketing programs has never been as popular prior to as it is today.  Why?  There can be a variety of reasons.  The most possible reason, however, might be the reality that the advantages of affiliate marketing have actually ended up being clearer to a lot of individuals now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the opportunity to advertise their products at a lower expense.

The affiliates, on the other hand, sees affiliate marketing as a simple method of earning earnings online by doing exactly what they like most, and that is by creating websites.

Just as the appeal of affiliate marketing has shifted into higher heights, so has the people’s outlook about it altered. Not is affiliate marketing thought about today as an alternative approach for the merchant to advertise his items, or  as a source of extra income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a primary source of earnings and revenues.

So the question now  is what type of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the very same? Or exist affiliate marketing programs that work better than the others?There are actually various types or classes of affiliate marketing, and the variety of types will  depend on how one will classify them.

The most fundamental affiliate marketing programs, nevertheless, falls under two categories: pay-per-click (PPC), and pay-per-performance(PPP ).

• Pay Per Click(Pay Per Click)Pay Per Click is the most popular type of affiliate marketing for affiliates with small sites, and most likely the easiest way for them to generate income.

In this affiliate marketing type, the merchant pays his affiliatewhenever a visitor is described his site, that is whenever someone clicks through the merchant’s banner or text advertisements. The affiliate earns money a certain quantity even if the visitor he referred does not acquire anything from the merchant’s site. Typical fees for Pay Per Click affiliate programs are small, usually not going beyond a dollar for every click.

• Pay Per Performance (PPP)PPP affiliate marketing is the most popular amongst merchant and is likewise the most profitable type  for the affiliates. In this kind of affiliate program, the merchant just pays the affiliate whenever his referral translates into an action– that is whenever the visitor he has referred actually purchases something from the merchant’s site or when the visitor becomes a lead.

This indicates a great deal of savings for the merchant.  On the other hand, it becomes the most financially rewarding type for the dedicated affiliate, for commissions in PPP affiliate marketing generally can be found in the variety of 15% to 20%of the actual item sales.

Pay-per-performance affiliate marketing can be additional classified into two popular types:

pay-per-sales(PPS) and pay-per-lead (PPL). o< span class=”Apple-tab-span” style =”white-space: pre “>

Pay Per Sale(PPS) In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain cost whenever the visitor he has described the merchant’s website actually purchases something from the merchant’s website. Affiliates are often paid on commission basis, although other merchants would decide to pay a repaired charge

.But no matter what the basis of the fee is, it is generally higher than the cost paid to affiliates in a pay-per-click affiliate program.

o< period class=”Apple-tab-span”style=” white-space: pre;”> Pay Per Lead (PPL )The pay-per-lead type  of affiliate marketing is a minor variation of the PPS type and is frequently used by insurance coverage  and finance companies and other companies who depend on leads for their business to grow. In this kind of affiliate marketing, the affiliate is paid whenever the visitor he described the merchant’s website fills up an application type or any similar form related to the organisation of the business. Settlement for this kind of affiliate marketing is based upon a fixed fee whose rates approximate that of the repaired charge in the PPS type.Aside from these 3 particular kinds of affiliate marketing, a great deal of other affiliate marketing types exist.

If the classification is based upon the depth of the affiliate network, it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is likewise another type of affiliate marketing that pays the affiliate each time the consumer he has actually referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and  Multi-Tier Affiliate Marketing These types of affiliate marketing are based upon the various levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are just paid based upon the direct sales or traffic he has described the merchant.