Affiliate marketing programs has never ever been as popular before as it is today.  Why?  There can be a variety of factors.  The most likely factor, nevertheless, could be that the advantages of affiliate marketing have actually become clearer to a great deal of individuals now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the opportunity to advertise their products at a lower cost.

The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by producing websites.

Just as the appeal of affiliate marketing has actually moved into higher heights, so has the people’s outlook about it changed. Not is affiliate marketing thought about today as an alternative technique for the merchant to market his items, or  as a source of extra income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a primary source of earnings and revenues.

So the question now  is exactly what kind of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the advantages the same? Or are there affiliate marketing programs that work better than the others?There are actually various types or classes of affiliate marketing, and the number of types will  depend upon how one will classify them.

The most basic affiliate marketing programs, however, falls under 2 categories: pay-per-click (Pay Per Click), and pay-per-performance(PPP ).

• Pay Per Click(PPC)PPC is the most popular type of affiliate marketing for affiliates with little websites, and most likely the most convenient way for them to earn money.

In this affiliate marketing type, the merchant pays his affiliatewhenever a visitor is described his site, that is whenever somebody clicks through the merchant’s banner or text advertisements. If the visitor he referred does not buy anything from the merchant’s website, the affiliate gets paid a certain quantity even. Nevertheless, typical costs for PPC affiliate programs are small, typically not going beyond a dollar for every click.

• Pay Per Efficiency (PPP)PPP affiliate marketing is the most popular among merchant and is likewise the most lucrative type  for the affiliates. In this kind of affiliate program, the merchant just pays the affiliate whenever his referral translates into an action– that is whenever the visitor he has referred in fact purchases something from the merchant’s website or when the visitor ends up being a lead.

This indicates a lot of cost savings for the merchant.  On the other hand, it becomes the most rewarding type for the dedicated affiliate, for commissions in PPP affiliate marketing typically can be found in the series of 15% to 20%of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into 2 popular types:

pay-per-sales(PPS) and pay-per-lead (PPL). o< span class=”Apple-tab-span” design =”white-space: pre “>

Pay Per Sale(PPS) In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a specific charge whenever the visitor he has actually referred to the merchant’s website really buys something from the merchant’s site. Affiliates are typically paid on commission basis, although other merchants would choose to pay a repaired charge

.However no matter what the basis of the charge is, it is typically higher than the fee paid to affiliates in a pay-per-click affiliate program.

o< span class=”Apple-tab-span”design=” white-space: pre;”> Pay Per Lead (PPL )The pay-per-lead type  of affiliate marketing is a minor variation of the PPS type and is frequently used by insurance  and finance business and other business who count on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s website fills up an application or any comparable type associated to business of the company. Compensation for this kind of affiliate marketing is based upon a fixed charge whose rates approximate that of the repaired cost in the PPS type.Aside from these 3 specific kinds of affiliate marketing, a lot of other affiliate marketing types exist.

If the category is based upon the depth of the affiliate network, it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is likewise another type of affiliate marketing that pays the affiliate each time the customer he has actually referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and  Multi-Tier Affiliate Marketing These kinds of affiliate marketing are based upon the various levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are only paid based upon the direct sales or traffic he has actually described the merchant.