Affiliate marketing programs has actually never been as popular before as it is today.  Why?  There can be a variety of reasons.  The most probable reason, however, could be the fact that the advantages of affiliate marketing have actually ended up being clearer to a great deal of people now than they were before.

Today, both the merchants and the affiliates can see plainly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to market their products at a lower expense.

The affiliates, on the other hand, sees affiliate marketing as an easy way of earning revenues online by doing what they like most, which is by developing websites.

Just as the popularity of affiliate marketing has actually moved into greater heights, so has individuals’s outlook about it changed. No longer is affiliate marketing considered today as an alternative technique for the merchant to advertise his products, or  as a source of extra income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of revenues and revenues.

So the question now  is what type of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the exact same? Or are there affiliate marketing programs that work much better than the others?There are really various types or classes of affiliate marketing, and the number of types will  depend upon how one will classify them.

The most standard affiliate marketing programs, however, falls under two classifications: pay-per-click (PPC), and pay-per-performance(PPP ).

• Pay Per Click(Pay Per Click)PPC is the most popular type of affiliate marketing for affiliates with small sites, and probably the easiest method for them to generate income.

In this affiliate marketing type, the merchant pays his affiliatewhenever a visitor is referred to his website, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a specific quantity even if the visitor he referred does not buy anything from the merchant’s website. However, typical costs for Pay Per Click affiliate programs are little, normally not going beyond a dollar for every single click.

• Pay Per Performance (PPP)PPP affiliate marketing is the most popular among merchant and is likewise the most profitable type  for the affiliates. In this kind of affiliate program, the merchant only pays the affiliate whenever his recommendation translates into an action– that is whenever the visitor he has actually referred in fact buys something from the merchant’s site or when the visitor becomes a lead.

This means a lot of cost savings for the merchant.  On the other hand, it ends up being the most rewarding type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the series of 15% to 20%of the real product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types:

pay-per-sales(PPS) and pay-per-lead (PPL). o< period class=”Apple-tab-span” style =”white-space: pre “>

Pay Per Sale(PPS) In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a specific charge whenever the visitor he has referred to the merchant’s website actually buys something from the merchant’s website. Affiliates are frequently paid on commission basis, although other merchants would decide to pay a repaired charge

.However no matter exactly what the basis of the cost is, it is normally higher than the charge paid to affiliates in a pay-per-click affiliate program.

o< period class=”Apple-tab-span”style=” white-space: pre;”> Pay Per Lead (PPL )The pay-per-lead type  of affiliate marketing is a minor variation of the PPS type and is typically used by insurance  and financing business and other companies who depend on leads for their business to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills an application kind or any comparable kind associated to business of the business. Compensation for this kind of affiliate marketing is based on a fixed fee whose rates approximate that of the repaired cost in the PPS type.Aside from these 3 specific kinds of affiliate marketing, a great deal of other affiliate marketing types exist.

If the classification is based upon the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another kind of affiliate marketing that pays the affiliate each time the consumer he has referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and  Multi-Tier Affiliate Marketing These types of affiliate marketing are based upon the different levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has actually referred to the merchant.